Bourbon: the new beverage of choice

Industry, Whats Going On | | View Counts (2370) |Return|

Look out Vodka, the preference for Bourbon is growing.  Whisky is on the rise and has seen remarkable growth since 2009.

Vodkas, clear and neutral, can be mixed with a wide variety of flavors which was in part what made them popular and fueled their growth. With over 600 flavors to choose from there were a lot of alternatives to the consumer to consider. But this trend is starting to wear out and drinkers are now finding whisky with it’s depth of flavor and complexity more appealing.

 

“Taste profiles have moved to appreciate whiskey more,” said Ivan Menezes, Diageo’s chief executive, in an interview last week. “It’s a trend that’s been building for a few years.”

Capturing the next generation of drinkers is crucial to sustainability and the move to whisky is happening. And it is not just whisky, it is bourbon. Consumers are also moving away from Scotch and finding better value, variety and flavor profile with Bourbon. (see the graphic below from the Wall Street Journal)

The average price of a bottle of Scotch is $24.09 while the average price of a bottle of Bourbon is only $17.48. Better value and locally made.

 

Screenshot_2015-05-0...

 

Related

5 Surprising Rye Whiskey’s Health Benefits

5 Surprising Rye Whiskey’s Health Benefits

Rye is a crop that shows up in so many of our products today. It is an essential ingredient for cere...

Read More >
Nicholas Nessan Joins the Brooks Grain Team

Nicholas Nessan Joins the Brooks Grain Team

It is with great pleasure that CGB and Brooks Grain, LLC announce the hiring of Nicholas Nessan to b...

Read More >
Brooks Grain Exhibiting at ADI Conference & Vendor Expo

Brooks Grain Exhibiting at ADI Conference & Vendor Expo

Brooks Grain, LLC will be exhibiting at the American Distilling Institute’s (ADI) Annual Craft...

Read More >
9 Famous Whiskey Quotes to Inspire Your Next Drink

9 Famous Whiskey Quotes to Inspire Your Next Drink

There’s nothing more satisfying than a good whiskey after a long, hard day. Actually, there&rs...

Read More >
Now That It’s National Bourbon Heritage Month, Let’s Celebrate!

Now That It’s National Bourbon Heritage Month, Let’s Celebrate!

In case you didn’t know, by an act of Congress in 2007, September was declared National Bourbo...

Read More >
Whisky vs. Whiskey

Whisky vs. Whiskey

Have you ever noticed that they are two different spellings of whiskey?  Well, here is your cha...

Read More >