Bourbon: the new beverage of choice

Industry, Whats Going On | | View Counts (313) |Return|

Look out Vodka, the preference for Bourbon is growing.  Whisky is on the rise and has seen remarkable growth since 2009.

Vodkas, clear and neutral, can be mixed with a wide variety of flavors which was in part what made them popular and fueled their growth. With over 600 flavors to choose from there were a lot of alternatives to the consumer to consider. But this trend is starting to wear out and drinkers are now finding whisky with it’s depth of flavor and complexity more appealing.

 

“Taste profiles have moved to appreciate whiskey more,” said Ivan Menezes, Diageo’s chief executive, in an interview last week. “It’s a trend that’s been building for a few years.”

Capturing the next generation of drinkers is crucial to sustainability and the move to whisky is happening. And it is not just whisky, it is bourbon. Consumers are also moving away from Scotch and finding better value, variety and flavor profile with Bourbon. (see the graphic below from the Wall Street Journal)

The average price of a bottle of Scotch is $24.09 while the average price of a bottle of Bourbon is only $17.48. Better value and locally made.

 

Screenshot_2015-05-0...

 

Related

Distilling 101 – A Moonshine University Experience

Distilling 101 – A Moonshine University Experience

It’s the beginning of my second week in my new role as a Sales Professional for Brooks Grain.&...

Read More >
September Rye Harvest Notes

September Rye Harvest Notes

Harvest in Canada is wrapping up, albeit a bit slower than average.  This past (2013-2014)...

Read More >
Reflections on the MSP Business Journal’s Craft Spirits Forum

Reflections on the MSP Business Journal’s Craft Spirits Forum

I had a fantastic opportunity this week to participate in MSP Business Journal’s Craft Sp...

Read More >

22 Excellent Reasons To Drink More Whiskey

We may even have a few more! Click here to see all 22.

Read More >
5 Flavored Whiskeys That Are Worth a Taste

5 Flavored Whiskeys That Are Worth a Taste

Inspired by the success of flavored vodkas, flavored whiskeys are filling the shelves and making a b...

Read More >
Brooks Grain is Sponsoring Grains & Grits Festival

Brooks Grain is Sponsoring Grains & Grits Festival

Brooks Grain is sponsoring the Townsend Grains & Grits Festival!The event is taking place on Nov...

Read More >