Bourbo-geddon? Whiskey Demand at All-Time High

Bourbo-geddon? Whiskey Demand at All-Time High

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We believe it is important to be on top of Bourbon inventory levels. This article sheds some light on supply and demand.

Blame the new urban bartenders, those pretentiously mustachioed hipsters who’ve sold us on shifting our taste buds upmarket. While once we contented ourselves with a margaritas made from glow-in-the-dark mixers, in today’s cocktail culture we fetishize Manhattans sourced from Brooklyn’s craft distilleries and top them with artisanal, organic cherries.

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